Featuring 5x core ranges of OEM Alternative printer cartridges, the IOP file is now available to our users through their Prima Cloud back office and PrimaGO webstore (this data is also available for any Prima users currently using Evolution as their chosen eCommerce solution).
Paul Smith, Country Manager at IOP, commented on the new arrangement:
‘We are delighted to be working with FusionPLUS Data supporting over 1,000 Office Products Resellers throughout the UK and Ireland with better quality data. Online trading in our market continues to grow exponentially, so it is critical that our customers can access quality data. By working with FusionPLUS we are able to guarantee that the IOP portfolio is readily available to Resellers. This helps our customers to maximise the sales opportunities from their webstores and back office systems, and allows them to present the key USPs to their end-user customers, efficiently and cost-effectively.’
IOP has included all 5 of its core ranges in its Fusion catalogue. For those looking for a brand with unrivalled credentials to convert loyal HP buyers, IOP offers the IBM brand of replacement cartridges. In a tough market, sensitive to price compression, this range generates refreshingly high cash margins. The second range is IOP branded and focuses on buyers who genuinely are concerned about the increase of single-use plastics and the consequential damage to our environment. This range has genuine green credentials and comes with marketing collateral to support Reseller Sales Teams. The third range is branded econoLOGIK and is aimed to arm Resellers target the most price-sensitive buyers in the market.
IOP has also included its range of supplies for those Resellers already active in the MPS space. A full range of SKUs compatible with devices from Ricoh, Sharp, Konica Minotla, Toshiba and Xerox are available under IOP’s Raven programme. Finally, a range of remanufactured SKUs are available under the ColorForcePro programme using genuine OEM cores and Japanese toner powder to deliver truly OEM equivalent performance.