CMF Business Supplies - Case Study

Founded in 1980, this family-owned independent dealer has built its business on long-standing relationships with employees, customers, and vendors alike. Originally focused on computer supplies, the company expanded into the office products industry in the early 1990s and has operated from its current headquarters since 1991.

With decades of experience and a strong commitment to service, the business needed technology that could support its future growth, not limit it.

Industry

Office Supplies, Furniture, Janitorial

Prima Products

• Prima ERP
• Prima GO
• Prima APP
• Prima VANTAGE

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Challenge

Over time, CMF’s previous ERP system became increasingly restrictive:

Limited innovation and slow product development
High costs for even minor system changes
Poor integration with third-party platforms
Manual processes for billing, routing, and POD
Inaccurate online product availability and stock visibility

While the system functioned, it was outdated and costly to maintain. CMF needed a modern, open platform that could integrate seamlessly with best-in-class tools like QuickBooks and scale with the company.

Solution

By moving to Prima, CMF implemented:

Prima ERP, fully integrated with QuickBooks
A flexible, managed Prima GO eCommerce website
Real-time stock visibility for both owned and wholesaler inventory
Prima APP for integrated driver routing and warehouse efficiency
Fully integrated POD, delivery, and billing workflows
Live pricing integration through Item 411

The transition was supported by a structured, hands-on onboarding process with daily calls and full team participation.

Results

The move to Prima delivered immediate operational and financial benefits:

Automated billing eliminated a full-time manual billing role, allowing staff to focus on higher-value tasks
Driver routing now takes minutes instead of hours, improving warehouse flow and delivery efficiency
Improved pricing accuracy drove immediate sales, including products that had not sold for months
Accurate stock visibility reduced incorrect orders and customer frustration
Greater website control and flexibility, without added technical complexity

”Moving to Prima gave me the freedom to do what I want with my business.
D.J. HunsingerPresident, CMF Business Supplies

Why Prima?

After nearly two years of evaluation — including live demonstrations at ISG events and closely following Prima’s ongoing development — the decision was made to switch.

Key decision factors included:

An open, future-ready platform
Native integration with QuickBooks
A clear commitment to continuous innovation
A growing user community and partner ecosystem
Confidence that Prima is built for the long term

”Moving to Prima felt like finally stepping into the future.
D.J. HunsingerPresident, CMF Business Supplies

Onboarding & Support Experience

Prima’s onboarding process proved to be a key differentiator:

Daily pre- and post-go-live support calls
Full team involvement throughout implementation
Custom functionality delivered during onboarding
Ongoing support continues to be personal, responsive, and knowledgeable — delivered by real people who understand the business.

”The onboarding experience was hands-down the best I’ve ever had.
D.J. HunsingerPresident, CMF Business Supplies

Looking Ahead

With Prima as its technology partner, the business is positioned for long-term growth, supported by ongoing innovation, expanding integrations, and a rapidly growing user community.

Conclusion

By moving to Prima, this long-established independent dealer replaced an outdated, restrictive system with a modern, fully integrated platform built for growth. From automated billing and streamlined deliveries to real-time inventory visibility and a more powerful eCommerce experience, Prima has simplified operations across the entire business.

Just as importantly, the hands-on onboarding, responsive support, and continuous innovation have given the company confidence that its technology will evolve alongside its needs. With greater control, improved efficiency, and the freedom to focus on customers, the business is now well positioned for the future, backed by a partner committed to long-term success.