OPI Big Interview: Prima’s Transatlantic Journey of Growth and Innovation

Nobody in business today can afford to stand still – especially not in technology.

For Prima Software, what started in 2000 as a modest ERP solution for the UK office products market has evolved into a dynamic international business, serving dealers across the UK, Ireland, and the US.

Photo credit: OPI Magazine

In the latest OPI Big Interview, journalist Heike Dieckmann sits down with Prima’s founder and CEO, Steve McLaughlin, alongside UK & Ireland Managing Director, Ian Buckley. Together, they share candid insights into Prima’s 25-year journey:

• How a small UK start-up grew into a competitive force against much larger operators.

• The decision to expand into the US and what it really took to gain trust across the Atlantic.

• Why Prima’s award-winning workplace culture is central to its success.

• The evolution of the product portfolio, from ERP and e-commerce to data-driven solutions, CRM, and AI.

• What’s next on the roadmap as Prima continues to invest in innovation and new verticals.