ECI Prima Software is featured in the latest Technology Solutions issue of OPI Magazine, which covers the announcement of our acquisition by ECI Software Solutions.
The article explores how this partnership strengthens Prima’s ability to innovate, scale and support independent dealers across the UK, Ireland and the US – while preserving the agility, relationships and customer focus that have always defined our business.
It also highlights the industry shifts driving this moment, from advances in AI and automation to rising expectations around security, infrastructure and dealer‑focused technology. With ECI’s resources and expertise, Prima is positioned to accelerate development in these areas and deliver even greater value to our customers.
“ECI brings something we simply couldn’t provide at the same scale: a much larger team, greater resources, investment and access to technology and expertise across the wider business.” – Steve McLaughlin