Privacy Policy

Last updated: 29th July 2025

At Prima Business Control Software Ltd. (“Prima”, “we”, “our”, or “us”), your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website https://primasoftware.co.

1. Who We Are

Company name: Prima Edge Inc.
Address: 3300 Hickory Crest Dr NW, Marietta, GA 30064, United States
Contact email: smartcloud@primaedge.com

We are the data controller of your personal data as it relates to this website.

2. What Data We Collect

When you interact with our website, we may collect the following information:

Name
Email address
IP address
Cookie and usage data (e.g., browser type, pages visited, time spent)

We do not collect payment information via our website.

3. How We Collect Data

We collect personal data in the following ways:

When you fill out our contact forms
When you subscribe to our newsletter
Through cookies and similar tracking technologies

4. Why We Collect Your Data

We use your data for the following purposes:

Marketing communications – such as newsletters or product updates (only with your consent)
Analytics – to understand website performance and user interaction via tools like Google Analytics
Website improvements – to enhance user experience and content relevance

We do not use your data for automated decision-making or profiling.

5. Legal Basis for Processing

Under GDPR, we rely on the following legal grounds:

Consent – for marketing communications and the use of non-essential cookies
Legitimate interests – for analytics and improving our services

6. Who We Share Your Data With

We may share your data with trusted third parties, including:

Email marketing providers
Analytics providers
CRM or support tools

All service providers we work with are GDPR-compliant and process your data only on our instructions.

7. International Data Transfers

Some of our third-party providers (e.g. Google, Mailchimp) are based outside the UK/EEA, particularly in the US. When data is transferred internationally, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs)
Provider participation in frameworks like the EU-U.S. Data Privacy Framework (where applicable)

8. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined above, unless a longer retention period is required by law.

Marketing contact data is kept until you withdraw consent or unsubscribe
Analytics data may be retained for up to 26 months (or as configured in our analytics platform)

9. Your Rights

Under the UK and EU GDPR, you have the right to:

Access the personal data we hold about you
Correct inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict or object to certain types of processing
Withdraw your consent at any time (where processing is based on consent)
Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at: smartcloud@primaedge.com

10. Cookies

We use cookies and similar technologies to:

Provide core site functionality
Analyse how visitors use our site
Improve your experience

You can manage your cookie preferences through your browser settings or our cookie consent banner.

Learn more by visiting our Cookie Policy

11. Changes to This Policy

We may update this Privacy Policy occasionally. When we do, we will update the “Last updated” date at the top of this page. We encourage you to check back periodically.