A huge thank-you to the ISG team for organizing such an incredible event — and in such a fantastic location! It was my first time in Colorado, and I absolutely loved it.
The event took place in Denver, at the magnificent Gaylord Rockies Resort, surrounded by stunning mountain views. I even had the chance to hike in the iconic Red Rocks and explore many of the nearby trails — what an experience! From the breathtaking scenery to the energy of the crowd, every moment of the week was memorable.
The program was full of meaningful activities — from the inspiring City of Hope fundraiser to insightful seminars and countless opportunities to network and connect. The energy throughout the week was truly inspiring, and every session offered something new to learn or someone new to meet.
For me, the highlight was definitely the tradeshow. It was such a great opportunity to catch up in person with partners, customers, and prospects — and to welcome so many visitors to our Prima booth! I loved hearing everyone’s stories and sharing how Prima can help dealers streamline operations and grow their business. There’s just something special about those face-to-face conversations that no call or email can replace.
The week wrapped up in true ISG style with the wonderful Whiteout Wonderland farewell party — the perfect finale to a week full of collaboration and connection.
Partnerships strengthened.
Connections made.
Friendships formed.
I’m already counting down to Industry Week 2026 in sunny San Diego!
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