Skip to main content

Company Values

Our Core Values Drive Success, Collaboration, and Growth

Positive. Fun. Supportive.

We’ve Built a Positive, Fun, and Supportive Culture Where People Grow and Success Can Thrive

We know how important people are to a business and we want to ensure every member of our team feels encouraged to pursue their goals. Our desire for our team’s success helps us to support our customers with their own ambitions.

Working at Prima is genuinely rewarding. The team is very supportive, there is a real sense of purpose in what we do. It’s the kind of place where you’re encouraged to grow, take on new challenges, and actually enjoy the journey.

LauraOrientation Consultant
3000 +

Users

Over 3000 users in the US and Europe power their business with Prima's industry leading software.

40 +

Employees

Our average employment length is over 8 years, with many of our team having worked for us for over 10 years!

3

Continents

Our team work across 3 continents - Europe, North America, and Asia. A truly global community.

100%

Promotion From Within

Our senior leadership team started their careers on our support desk, giving them first-hand experience of what customers need.

Meet The Team

Find out more about the people behind Prima. Our team are at the heart of everything we do, all with the same aim: enabling customers to grow.

Embedding Principles into Everything We Do

Teamwork

We collaborate closely with colleagues, customers, and suppliers to achieve shared goals and build lasting success.

Continuous Improvement

We’re always looking for smarter ways to work, finding innovative solutions that drive us and our customers forward.

Honesty

We’re open and direct in everything we do, building trust through clear and professional communication.

Ownership

We empower our team with the tools and trust to grow, take responsibility, and make a real impact.

Customer First

We actively listen and act on feedback, keeping our focus on helping customers succeed.

Positivity

We tackle challenges with a solutions-driven mindset, turning obstacles into opportunities to grow.

People

Our people are Prima. We promise to be kind, supportive and inclusive to all. This helps us to maintain a caring, family environment whilst delivering a professional service.

Diversity and Inclusion

We respect and value everyone’s individuality, creating a workplace where everyone feels they belong.

Supportive Culture

We work together, look out for each other, and always offer support when it’s needed.

Caring and Professional

We combine a welcoming, family-like atmosphere with a commitment to delivering top-quality service.

Positivity

Together, we create an environment to harness energy and enthusiasm. When faced with challenges or opportunities, our passion and positivity empower us to unlock our creativity and generate the most effective and innovative solutions.

Collaboration

We bring our energy together to face challenges head-on and find the best way forward.

Thinking Differently

Our enthusiasm helps us stay creative and come up with smart, practical solutions.

Positivity at the Core

We approach every challenge with a can-do attitude, turning obstacles into opportunities.

Partnership

We relate to our colleagues, customers, and suppliers as partners. Together we shape the future of Prima. We engage proactively, we listen, and we deliver with a real open & honest, professional approach. Mutual success is always the desired outcome.

Building Strong Partnerships

We work closely with colleagues, customers, and suppliers to create shared success and shape a better future for all.

Proactive and Transparent

We communicate openly, listen carefully, and approach every interaction with professionalism and honesty.

Focused on Mutual Success

Our goal is always to deliver results that benefit everyone involved.

Progressive

We are committed to continually developing our products and services to protect the future of both our customers and employees. We achieve this by listening to our customers and consistently reviewing individual performance and behaviours.

Driving Progress

We constantly improve our products and services to support the future of our customers and team.

Customer-Focused

By listening to our customers, we ensure their needs shape what we do.

Accountable Growth

We regularly review performance and behaviours to keep moving forward.

Building Strong Partnerships.

We relate to our colleagues, customers, and suppliers as partners. Together we shape the future of Prima. We engage proactively, we listen, and we deliver with a real open & honest, professional approach. Mutual success is always the desired outcome.

Industry Partners

growthfactor-e 23 growthfactor-e 24

Explore More

More About Our Company

Who We Are

We Are A Customer-Focused Team Committed To Growth.

We’ve built a positive, fun, and supportive culture where people can growth and success can thrive.

Learn More

Culture

Our Company Culture Is Why We’re Different.

Our core values: People, Positivity, Partnership, and Progressive – shape everything we do, driving us and our customers forward.

Learn More

Meet The Team

Our People Make Prima What It Is Today.

We strive to create a workplace where our people can achieve their best, growing their careers in a supportive and inclusive environment.

Learn More

Careers

Our Core Values Drive Success, Collaboration, & Growth.

At Prima, we believe a workplace shaped by a culture of positivity, collaboration, and growth is key to our mutual success.

Learn More