Why Basic E-Commerce Isn’t Enough for B2B
A lot of B2B e-commerce sites cover the basics – taking orders and processing payments. That’s fine as far as it goes, but does it really make life easier for your customers or your team? Not often.
That’s where PrimaGO comes in.
With PrimaGO, your webstore transforms into a smart, self-service customer portal, fully integrated with your Prima system. It’s not just about selling products, it’s about giving your customers a smoother way to do business with you, while freeing your team from repetitive admin tasks in the process.
Deliver the Online Experience Your Customers Expect
Book a PrimaGO demo today and see how an integrated webstore can save time, cut admin, and help you stand out online.
Think about the calls your team receives every day:
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“Can you resend me that invoice?”
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“What’s happening with my return?”
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“Has my call-off order been updated?”
Now imagine your customers being able to handle all of this themselves, instantly, without waiting for someone to pick up the phone. That’s exactly what PrimaGO does.
Here’s what your customers can handle themselves, directly from your Prima webstore.
✍️ Quotations – Made Simple
Tired of the endless back-and-forth when sending quotes? With PrimaGO, everything is fully integrated with your Prima ERP. Just create a quote once in the back-office, tick to publish it online, and your customer is instantly notified by email. They can view, accept, or reject the quote in just a click – and if they reject it, you’ll see their reason straight away.
No more email chains. No more wasted time. Just a faster, smarter quoting process.
📄 Invoicing – Always Accessible
Sure, ERP automation handles the invoicing process – but what about when a customer needs a copy? With PrimaGO, every invoice is available in their online account, anytime they need it. No calls, no emails, no chasing.
And it’s not just web orders – invoices for phone and email orders are there too, giving your customers complete visibility and saving your team valuable time.
A customer working late can log in at 10pm and download the copy they need there and then.
📦 Call Off Orders – Hassle-Free
Secured a large order that customers want to call off in stages? Traditionally, that means phone calls and emails back and forth, wasting time for everyone.
With PrimaGO, customers can manage call-offs themselves through their online portal. Each request automatically updates in Prima ERP, allocating stock or raising a purchase order requirement.
Less admin for you, more convenience for them.
💬 Customer Notifications – Quick & Targeted
Keeping customers updated with news or offers shouldn’t drain your sales team’s time. Instead of endless calls and emails, PrimaGO lets you create instant pop-up notifications that appear right in your customers’ online portal.
Share updates with all visitors or target specific clients – ensuring the right people see the right message, at the right time.
📝 Product Reporting – Customer Insights at a Glance
Customers often want to know what they order most – but pulling reports takes time. With PrimaGO, their top products are displayed clearly on one simple page.
This makes it easy for them to review order history and quickly re-order their favorites, driving repeat sales with minimal effort from your team.
↩️ Returns – Simple & Convenient
A smooth returns process builds customer trust and keeps them coming back. Today, many buyers expect to handle returns quickly and easily online.
With PrimaGO, customers can submit returns directly through their portal by completing a simple form and adding photo evidence if needed. You’re notified instantly by email, saving time for both your team and your customers.
🛒 Abandoned Carts & Customer Events – Smarter Follow-Ups
Tracking abandoned carts is essential, but why stop there? With PrimaGO, you can go a step further by tracking customer events like birthdays and company celebrations.
Get automatic email reminders for abandoned baskets and key events, giving you the perfect opportunity to re-engage customers with tailored offers and exclusive discounts. Turn browsers into buyers, and buyers into loyal customers.
🔄 Pricing in Sync – Always Accurate
Managing pricing across multiple channels can be a headache – and nothing frustrates customers more than seeing different prices in different places. With PrimaGO, your pricing is fully integrated and centrally managed through Prima ERP, ensuring every customer always sees the correct price.
No more awkward “your price isn’t matching” calls or wasted time double-checking. Whether customers are ordering online, by phone, or via email, they’ll have complete confidence that their pricing is consistent and accurate every time.
Why It Matters
The real benefit is time. ⏰
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Your customers don’t have to wait until Monday morning to chase paperwork – they can get what they need, when they need it.
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Your team spends less time on admin, and free to focus on building relationships and driving sales.
The Result? Your business becomes more efficient, more professional and easier to deal with than your competitors.
Stand Out in a Crowded Market
If you’re an office products or furniture reseller, you’ll know how competitive the space is. PrimaGO gives you an edge with a premium, fully integrated e-commerce platform that looks great and actually works the way your customers expect.
It’s not just a webstore.
It’s a customer portal they’ll thank you for.
Deliver the Online Experience Your Customers Expect
Book a PrimaGO demo today and see how an integrated webstore can save time, cut admin, and help you stand out online.
US: (404) 806 4245
smartcloud@primaedge.com